What do you do when you have a boatload of inventory to sell but people aren’t busting down your door to buy from you? Rebel Girl®, a women’s clothing line geared toward motorcycle culture, was desperate for a solution to answer this question when they reached out to work with me.
They agreed to see what could be achieved in only one month, a great challenge of growth strategy for me. In that short time, I worked with a team and we hosted a photo shoot, revamped their website to make it more conducive to purchasing, and took full control of their social media presence.
In only three weeks, product engagement on Facebook increased by 131% a week organically (no paid advertising) and the company went from losing money to making a significant profit via sales.
Following my strategy, we showed Rebel Girl® how to implement an effective plan and then released them to fly on their own; to our excitement, our partnership has pushed their brand and business to huge success!
Here’s a recap and how I did it:
The team I was leading and I took a trip to Los Angeles where we met with the owner of Rebel Girl and her team. We implemented an advertising strategy ASAP and began seeing a profit within 3 weeks.
When I met Rebel Girl, their inventory was not presented in a way that would appeal to their target audience. We sent down 2 photographers to LA where I hosted a photoshoot to get the job done and the rest was history!
The clothing industry calls for high-standard, easy-to-use websites and that’s exactly what was built for Rebel Girl.
January 10, 2018
