“Bringing in $60,000 at an annual fundraising event hardly happens without an online community that cares,” said the director of Evangel Home after discussing how the team I lead helped make that happen.
Over the last 12 years of working with them, myself and the team I have been honored to lead have implemented a consistent digital strategy that built a sense of community for Evangel Home online. We created a community-oriented website with an easy-access donation platform, managed daily their social media to foster a sense of community with supporters, produced monthly newsletters for donors, and assisted in acquiring grants.
As a result of my growth strategy, Evangel Home has secured a $120,000 per year advertising grant from Google, increased 115% in Facebook engagement organically year-over-year, as well as raised $60,000 at their banquet in 2015 and every year now after that. Their following on Twitter went organically from 33 to 1200+ and their newsletter has grown from no subscribers to 500+ subscribers organically. Their website has grown from 300 to 1000+ views per week. Evangel Home’s Director declares such wouldn’t have been possible without the consistent digital strategy that I created.
With over 12 years of a relationship, I’ve been privileged to help Evangel Home run numerous campaigns online and consistently advertise their annual banquet, which brings in anywhere from $50K – $60K every year.
January 10, 2017