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A little more about me:

Marketing is more than a career for me; it’s a passion that stirs within to help people and companies reach their goals. The strategies I’ve learned to implement alongside the creativity I’ve learn to exercise, is what I believe has become one of my greatest artforms to date.

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Boston University School of Management; Boston, MA

Bachelor of Science in Business Administration, May 2011

Concentration in Organizational Behavior and Entrepreneurship; Religious Studies

Lead Growth Marketing Strategist

Helps2, Kansas City, MO // June 2015 – Present

  • Designed and implemented Strategic Marketing Campaigns for over 30 organizations: led a cross-functional team to create, implement and optimize data-driven growth marketing strategies, resulting in over $3 million in profitable results for our clients.
  • Utilize cutting-edge analytics tools to track and evaluate marketing campaign performance, identify growth opportunities, and adjust strategies accordingly.
  • Stakeholder Collaboration and Team Leadership: Collaborate with product, sales, and executive teams of organizations to align marketing goals with business objectives, and mentored a team of 6 marketing professionals, fostering a culture of continuous learning and innovation that supports overall business growth.

Social Media Manager

Helps2, Remote // April 2012 – June 2015

  • Spearheaded social media marketing campaigns across various platforms for our clients, tailoring content to their unique needs. Successfully increased engagement rates by an average of 40% through innovative content creation, timely posting and audience targeting. 
  • Utilized cutting-edge analytic tools to measure and evaluate social media performance, while providing comprehensive monthly reporting to clients. These insights guided ongoing strategy optimizations.
  • Led a dynamic team of content designers, creators, and strategists to drive clients’ promotional efforts. Fostered a culture of creativity and continuous improvement, which resulted in a client retention rate of 90%.

Marketing & Tour Manager 

The Extreme Tour, Nashville TN // May 2011- April 2013

  • Successfully coordinated and executed a 30-city tour twice annually, liaising with city vendors, local hosts, and venues. Managed all on-site requirements, ensuring seamless performances and handling unexpected challenges with agility. 
  • Developed and executed comprehensive marketing strategies across social media, email campaigns, and targeted advertising.
  • Collaborated with artists to create unique fan experiences, including meet-and-greets and exclusive show opportunities. 


Marketing Growth Strategy, Advertising: Programmatic, Google Ads, Meta Ads, and more; Campaign Creation, Social Media Strategy: Facebook, Instagram, Twitter, Pinterest, TikTok; Adobe Creative Suite, Data Manipulation: Excel, PowerPoint; Web Design & Management: Squarespace, WordPress, Basic HTML, SEO; Certified in Google Ads, Google Analytics, and HubSpot.

More experience is available upon request. You can click here to download my resume for your records.